Perhaps our worlds collided when you spotted me in...
As an award-winning writer and conversion copywriter turned digital marketing executive...
You can capture my skill set to help you create, package, and promote your IP into a thriving business that catapults your revenue, platform, and positive impact.
To get started, tap that snazzy gold button and connect with me.
I specialize in building and scaling businesses around experts' IP.
Greetings,
Thought Leader!
lutz connect
Maybe my wins caught your eye…
Revenue generated directly from programs/courses/books I've created or launched
$8M+
Published books
Incld. 2 Amazon Bestsellers, 3 ghostwritten for clients
5
Courses / Books / IP Products created for clients
86+
10.2
ROAS on a sub-$20 cold traffic offer, total revenue generated in 5 mo (15.4 if mastermind sales included)
“You are such a genius! I finished reading through the script that you sent and— OMG—the acronym you invented for me is pure genius. Magic! Incredible! Thank you for all you’ve done.”
"Pure Genius"
C.M. - Expert, Author, and TEDx Speaker
“Wow. You did an INCREDIBLE JOB! You have a gift. I have to say I am very impressed as to the quality you produced and how quickly you did this…It’s brilliant and it seems so obvious and humbling to see how cleverly you did that. My hat off to you again!”
"Very Impressed"
L.C. - Medical Doctor, Professor, Speaker
OR MAYBE YOU HEARD ABOUT MY...
Email Leads from a single ghostwritten lead magnet in 5 mo, at cold CPA of <$2 ave
28,209+
Years clients have been paying me to write
13
People I’d like to thank for helping me achieve these wins
158
2,964+
Broadcast + Evergreen emails written
Combined reach of 5M+
“This is phenomenal copy and execution, Monika. I am thrilled and appreciative. WOW…This should literally be used to present what I do to millions of people and opportunities that will come up. Well DONE!”
"Phenomenal copy"
R.L. - AUTHOR, EXPERT, SPEAKER
“Wow, Monika! I’ve been searching for you for all my life! You picked up the vibe and the essence…You just get it! I love the way you say it! …I have so much passion to share and I just need the right words to reflect the essence of me. You did it!”
"Gets my essence"
F.P. - REAL ESTATE EXPERT, ENTREPRENEUR
I'm a Harvard Valedictorian, TEDx and Harvard University Commencement Speaker, and 6x Amazon international bestselling author.
I’m the inventor of the Sound-Writing™ Method for composing speeches that are engineered to maximize audience attention and information retention.
I’ve lived or worked in more than 5 countries, including in my second and third languages of French and Mandarin Chinese.
No matter how you got here…I’m honored to e-meet you.
Real quick-
Lutz Get This Out of the Way
I hereby promise to *not* remind you of these facts again. (Bonus promise—I rescind my right to over-pronounce the names of foreign foods when ordering at restaurants, even if they DO sound better in the original language. Pinkie swear.)
yes!
now, lutz get to the good stuff...
yes!
yes!
yes!
I help experts get their genius into the world in a way that maximizes their impact and income.
And if you’re wanting the recipe for my secret sauce, it would boil down to 3 things…
What does that *actually* mean?
(And what difference does it make in the results I could achieve for You?)
How convenient for you to ask...
BREADTH
SPEED
EXCELLENCE
Me
“What Can Monika
Do for ?"
Get it? Ok, no more puns ;)
*Tea refill occurs here*
Next, I organize the launch/go live plan and coordinate the teams across ads, support, marketing, sales, tech, and affiliates. I track metrics, create split tests, and optimize based on our data.
If I’m lucky, at this point, I get to take a nap. But I’m usually too jazzed up and just keep going…
From crafting an offer portfolio strategy to journey mapping…researching, designing, producing, branding, and developing the programs themselves...to offer creation (core, pricing plans, upsells, downsells, and ascension funnels)...to outlining, ghostwriting, and polishing off every email in the launch, evergreen, buyer and abandon cart email sequence.
That’s the day I realized—
If you can’t see BOTH the big picture and the details…you’re exposing yourself to tsunamis of wasted time, frustration, and countless unintended consequences.
Being more of a land person than a swimmer…
I’ve carefully crafted my career to outrun Said Tsunamis, by developing the breadth to solve problems from 40,000 feet down to 4 pixels:
My obsession with breadth started decades ago when I discovered jigsaw puzzles. I burned a whole recess on a single piece, only to realize it was part of an entirely different image in the other corner.
Lutz Cover
Breadth
“Hey, Monika--
Are you like those marketers who say they ‘collaborate’ with other team members?"
Nah, a better term for what I do is “integrate.”
I take it upon myself to know the ins and outs of how things get built and pulled through, because I recognize:
If you have any digital offers (or even digital delivery vehicles for your “real life” offers)—
Your tech, team, and SOPs are the silent determinants behind the success of your programs.
To crush it, you must know their quirks and find the right fit to make them connect. Which brings us full circle back to our jigsaw metaphor. *Applause*
(Read: forward their google doc of copy alongside a "You’re Up" comment for the rest of us to figure out?)
Quick, Lutz Move On to
If you’ve ever been asked, “When do you want this done?”
And wished you could reply, “YESTERDAY.”
…I’m your girl.
The secret to my swiftness is honed organization, systems, communication, and jedi-level triage skills that’ll make you want to put my project outlines on your refrigerator.
Speed
(This one is personal.)
Do I worship at the altar of Pareto Efficiency? You betcha. (My medical records do NOT list “struggles with perfectionism.”)
But if what "The Team" wants to release is…
(a) not high-quality
(b) not informed by best practices or what we’ve discovered from analysis of your audience’s quantitative and qualitative data
(c) not helping people achieve the result they were sold, and/or
(d) filled with inaccuracies you won’t allow me to remove
…My (e) for “excellence” gets compromised to the point of me making a polite “e” for “exit.”
E-nough about me, now.
Given you made it to this point…we might be a match.
Lutz strike up a conversation and see if sparks fly.
Crafting outstanding products, copy, campaigns, and promotions that make you proud and break records…
That’s the fountain of fulfillment that quenches my soul.
Excellence
Psst...I love making new friends. Reach out, today, and if I’m booked solid, I'll introduce you to a fellow pro, so you’re set.
How Monika Can
Be of Service to You
lutz connect
Tap the snazzy gold button to instantly reach out to me.
Together, we can explore how I can take a sandbag worth of work and worry off your shoulders, while building an IP empire that makes you proud.
Lutz Talk About
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Digital Marketing
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Business K. P. I. 's
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Email Strategy & Sequences
Creating branded IP like frameworks, methods, and beyond; offer design, creation, production, portfolio strategy, operations and execution; digital courses, recurring revenue/memberships, books, masterminds, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, quizzes, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches, and more
Product Solutions
Lutz talk about solutions like...
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Email Strategy
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Digital Marketing
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Ask me how we generated $300,000.00 in just 9 days off my email-only high-ticket launch (you read that right—0 webinars, 0 sales team, 0 affiliates, 0 JVs, 0 social media lives, and only four-figures in ad spend. So, if you’re the type of Expert who wants to go on vacation during launches, I just might be your perfect match!).
"Where Should We Even Start?"
wow!
"I Like [insert guru's name here]'s Approach...
Does Monika Know That?"
The odds are in your favor! Here’s a short list of the courses I’ve already studied, to give us a jump-start:
(Don’t see your favorite guru? My mind is open to learning any approach you please.)
The Copy Cure by Marie Forleo
Copy School by Copyhackers (Joanna Wiebe, Ry Schwartz)
B-School by Marie Forleo
Time Genius by Marie Forleo
Product Launch Formula by Jeff Walker
Experts Academy by Brendon Burchard
Total Product Blueprint by Brendon Burchard
Knowledge Broker Blueprint by Tony Robbins, Dean Graziosi
Tribe by Stu McLaren
Digital Course Academy by Amy Porterfield
One Funnel Away Challenge by Click Funnels
FunnelU by Click Funnels
"Amazing Writer"
“Wow! I read your draft and it brought me to tears. Thank you from the bottom of my heart for this breakthrough…You are an amazing writer.”
N.S. - Speaker, Real estate expert
J.V. - celebrated comedian, author
"Empowering"
“I hope I get to work with you again because your management style rocks my world. You're clear, open, direct, empowering…As the kids say, you're the bomb.”
Your Future Called.
Here’s What They’re Saying
From the Other Side of Hiring Monika
"Heroic"
"Thanks again for your heroic efforts to get me a draft so quickly. That draft was ammunition that supported my case and the execs approved!...I really enjoyed working with you.”
T.G. FORTUNE 10 EXEC, TED SPEAKER
E.S.J. - EXPERT, AUTHOR, COACH
"Outstanding"
After reading the draft you sent, I thought, ‘Hot damn… where do I sign up?!’ Seriously, you are a tour de force! Thank you from the bottom of my smiling heart. You have made my day... again! Your marketing expertise and writing skills are outstanding!
Monika Lutz
Perhaps our worlds collided when you spotted me in...
As an award-winning writer and conversion copywriter turned digital marketing executive...
You can capture my skill set to help you create, package, and promote your IP into a thriving business that catapults your revenue, platform, and positive impact.
To get started, tap that snazzy gold button and connect with me.
I specialize in building and scaling
businesses around experts' IP.
Greetings,
Thought Leader!
maybe one of my wins caught your eye…
Revenue generated
directly from programs/ courses/books I've created or launched
$8M+
Published books
Incld. 2 Amazon Bestsellers, 3 ghostwritten for clients
5
Courses / Books /
IP Products
created for clients
86+
10.2
ROAS on a sub-$20 cold traffic offer, total revenue generated in 5 mo (15.4 w/ mastermind sales)
"Pure Genius"
“You are such a genius! I finished reading through the script that you sent and— OMG—the acronym you invented for me is pure genius. Magic! Incredible! Thank you for all you’ve done.”
C.M. - Expert, Author, and TEDx Speaker
L.C. - Medical Doctor, Professor, Speaker
"Very Impressed"
“Wow. You did an INCREDIBLE JOB! You have a gift. I have to say I am very impressed as to the quality you produced and how quickly you did this…It’s brilliant and it seems so obvious and humbling to see how cleverly you did that. My hat off to you again!”
Broadcast + Evergreen emails written
Combined reach of 5M+
2,964+
Email Leads from a single ghostwritten lead magnet in 5 mo, at cold CPA of <$2 ave
28,209+
People I’d like to thank for helping me achieve these wins
158
Years clients have been paying me to write
13
perhaps you heard about my...
"Gets my essence"
“Wow, Monika! I’ve been searching for you for all my life! You picked up the vibe and the essence…You just get it! I love the way you say it! …I have so much passion to share and I just need the right words to reflect the essence of me. You did it!”
F.P. - REAL ESTATE Expert, Entrepreneur
R.L. - AUTHOR, EXPERT, Speaker
"Phenomenal copy"
“This is phenomenal copy and execution, Monika. I am thrilled and appreciative. WOW…This should literally be used to present what I do to millions of people and opportunities that will come up. Well DONE!”
I'm a Harvard Valedictorian, TEDx and Harvard University Commencement Speaker, and 6x Amazon international bestselling author.
I’m the inventor of the Sound-Writing™ Method for composing speeches that are engineered to maximize audience attention and information retention.
I’ve lived or worked in more than 5 countries, including in my second and third languages of French and Mandarin Chinese.
No matter how you got here…I’m honored to e-meet you.
Real quick-
Lutz Get This Out of the Way
yes!
yes!
yes!
I hereby promise to *not* remind you of these facts again. (Bonus promise—I rescind my right to over-pronounce the names of foreign foods when ordering at restaurants, even if they DO sound better in the original language. Pinkie swear.)
yes!
now, lutz get to the good stuff...
“What Can Monika
Do for ?"
I help experts get their genius into the world in a way that maximizes their impact and income.
And if you’re wanting the recipe for my secret sauce, it would boil down to 3 things…
What does that *actually* mean?
(And what difference does it make in the results I could achieve for You?)
How convenient for you to ask...
BREADTH
SPEED
EXCELLENCE
Me
Get it? Ok, no more puns ;)
Lutz Cover
My obsession with breadth started decades ago when I discovered jigsaw puzzles. I burned a whole recess on a single piece, only to realize it was part of an entirely different image in the other corner.
That’s the day I realized—
If you can’t see BOTH the big picture and the details…you’re exposing yourself to tsunamis of wasted time, frustration, and countless unintended consequences.
Being more of a land person than a swimmer…
I’ve carefully crafted my career to outrun Said Tsunamis, by developing the breadth to solve problems from 40,000 feet down to 4 pixels:
From crafting an offer portfolio strategy to journey mapping…researching, designing, producing, branding, and developing the programs themselves...to offer creation (core, pricing plans, upsells, downsells, and ascension funnels)...to outlining, ghostwriting, and polishing off every email in the launch, evergreen, buyer and abandon cart email sequence.
*Tea refill occurs here*
Next, I organize the launch/go live plan and coordinate the teams across ads, support, marketing, sales, tech, and affiliates. I track metrics, create split tests, and optimize based on our data.
If I’m lucky, at this point, I get to take a nap. But I’m usually too jazzed up and just keep going…
Breadth
“Hey, Monika--
Are you like those marketers who say they ‘collaborate’ with other team members?"
Nah, a better term for what I do is “integrate.”
I take it upon myself to know the ins and outs of how things get built and pulled through, because I recognize:
If you have any digital offers (or even digital delivery vehicles for your “real life” offers)—
Your tech, team, and SOPs are the silent determinants behind the success of your programs.
To crush it, you must know their quirks and find the right fit to make them connect. Which brings us full circle back to our jigsaw metaphor. *Applause*
(Read: forward their google doc of copy alongside a "You’re Up" comment for the rest of us to figure out?)
Quick, Lutz Move On to
If you’ve ever been asked, “When do you want this done?”
And wished you could reply, “YESTERDAY.”
…I’m your girl.
The secret to my swiftness is honed organization, systems, communication, and jedi-level triage skills that’ll make you want to put my project outlines on your refrigerator.
Speed
(This one is personal.)
Crafting outstanding products, copy, campaigns, and promotions that make you proud and break records…
That’s the fountain of fulfillment that quenches my soul.
Do I worship at the altar of Pareto Efficiency? You betcha. (My medical records do NOT list “struggles with perfectionism.”)
But if what "The Team" wants to release is…
(a) not high-quality
(b) not informed by best practices or what we’ve discovered from analysis of your audience’s quantitative and qualitative data
(c) not helping people achieve the result they were sold, and/or
(d) filled with inaccuracies you won’t allow me to remove
…My (e) for “excellence” gets compromised to the point of me making a polite “e” for “exit.”
E-nough about me, now.
Given you made it to this point…we might be a match.
Lutz strike up a conversation and see if sparks fly.
Excellence
"Heroic"
"Thanks again for your heroic efforts to get me a draft so quickly. That draft was ammunition that supported my case and the execs approved!...I really enjoyed working with you.”
T.G. Fortune 10 Exec, TED SPEAKER
E.S.J. - expert, author, coach
"Outstanding"
After reading the draft you sent, I thought, ‘Hot damn… where do I sign up?!’ Seriously, you are a tour de force! Thank you from the bottom of my smiling heart. You have made my day... again! Your marketing expertise and writing skills are outstanding!
Psst...I love making new friends. Reach out, today, and if I’m booked solid, I'll introduce you to a fellow pro, so you’re set.
How Monika Can
Be of Service to You
lutz connect
Tap the snazzy gold button to instantly reach out to me.
Together, we can explore how I can take a sandbag worth of work and worry off your shoulders, while building an IP empire that makes you proud.
Lutz Talk About
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
Business K. P. I. 's
Digital Marketing
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Lutz chat about building YOUR empire with...
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Email Strategy
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Digital Marketing
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Ask me how we generated $300,000.00 in just 9 days off my email-only high-ticket launch (you read that right—0 webinars, 0 sales team, 0 affiliates, 0 JVs, 0 social media lives, and only four-figures in ad spend. So, if you’re the type of Expert who wants to go on vacation during launches, I just might be your perfect match!).
"Where Should We Even Start?"
wow!
"I Like [insert guru's name here]'s Approach...
Does Monika Know That?"
The odds are in your favor! Here’s a short list of the courses I’ve already studied, to give us a jump-start:
(Don’t see your favorite guru? My mind is open to learning any approach you please.)
The Copy Cure by Marie Forleo
Copy School by Copyhackers (Joanna Wiebe, Ry Schwartz)
B-School by Marie Forleo
Time Genius by Marie Forleo
Product Launch Formula by Jeff Walker
Experts Academy by Brendon Burchard
Total Product Blueprint by Brendon Burchard
Knowledge Broker Blueprint by Tony Robbins, Dean Graziosi
Tribe by Stu McLaren
Digital Course Academy by Amy Porterfield
One Funnel Away Challenge by Click Funnels
FunnelU by Click Funnels
Email Strategy & Sequences
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
"Amazing Writer"
“Wow! I read your draft and it brought me to tears. Thank you from the bottom of my heart for this breakthrough…You are an amazing writer.”
N.S. - Speaker, Real estate expert
J.V. - celebrated comedian, author
"Empowering"
“I hope I get to work with you again because your management style rocks my world. You're clear, open, direct, empowering…As the kids say, you're the bomb.”
Your Future Called.
Here’s What They’re Saying
From the Other Side of Hiring Monika
You're just two fill-in-the-blanks away from reaching me.
Lutz Connect
If we're a match, I'll email you to talk Next Steps.
If we're not, I'll introduce you to a fellow pro.
Either way, you've got a Win waiting on the other side of that blue button, below.👇
👉 CONNECT, now!
By submitting this form, you agree to a future where I email you. Unsubscribe, at any time.
- Monika
We're officially one step closer to being a dream team together!
Watch your inbox for my reply, within 10 days.
Until soon,