Perhaps our worlds collided when you spotted me in...
Greetings,
lutz connect
Maybe my wins caught your eye…
OR MAYBE YOU HEARD ABOUT MY...
No matter how you got here…I’m honored to e-meet you.
Real quick-
yes!
now, lutz get to the good stuff...
yes!
yes!
yes!
I help experts get their genius into the world in a way that maximizes their impact and income.
And if you’re wanting the recipe for my secret sauce, it would boil down to 3 things…
What does that *actually* mean?
(And what difference does it make in the results I could achieve for You?)
How convenient for you to ask...
BREADTH
SPEED
EXCELLENCE
Me
Get it? Ok, no more puns ;)
*Tea refill occurs here*
Next, I organize the launch/go live plan and coordinate the teams across ads, support, marketing, sales, tech, and affiliates. I track metrics, create split tests, and optimize based on our data.
If I’m lucky, at this point, I get to take a nap. But I’m usually too jazzed up and just keep going…
From crafting an offer portfolio strategy to journey mapping…researching, designing, producing, branding, and developing the programs themselves...to offer creation (core, pricing plans, upsells, downsells, and ascension funnels)...to outlining, ghostwriting, and polishing off every email in the launch, evergreen, buyer and abandon cart email sequence.
That’s the day I realized—
If you can’t see BOTH the big picture and the details…you’re exposing yourself to tsunamis of wasted time, frustration, and countless unintended consequences.
Being more of a land person than a swimmer…
I’ve carefully crafted my career to outrun Said Tsunamis, by developing the breadth to solve problems from 40,000 feet down to 4 pixels:
My obsession with breadth started decades ago when I discovered jigsaw puzzles. I burned a whole recess on a single piece, only to realize it was part of an entirely different image in the other corner.
Breadth
Nah, a better term for what I do is “integrate.”
I take it upon myself to know the ins and outs of how things get built and pulled through, because I recognize:
If you have any digital offers (or even digital delivery vehicles for your “real life” offers)—
Your tech, team, and SOPs are the silent determinants behind the success of your programs.
To crush it, you must know their quirks and find the right fit to make them connect. Which brings us full circle back to our jigsaw metaphor. *Applause*
If you’ve ever been asked, “When do you want this done?”
And wished you could reply, “YESTERDAY.”
…I’m your girl.
The secret to my swiftness is honed organization, systems, communication, and jedi-level triage skills that’ll make you want to put my project outlines on your refrigerator.
Speed
Do I worship at the altar of Pareto Efficiency? You betcha. (My medical records do NOT list “struggles with perfectionism.”)
But if what "The Team" wants to release is…
(a) not high-quality
(b) not informed by best practices or what we’ve discovered from analysis of your audience’s quantitative and qualitative data
(c) not helping people achieve the result they were sold, and/or
(d) filled with inaccuracies you won’t allow me to remove
…My (e) for “excellence” gets compromised to the point of me making a polite “e” for “exit.”
E-nough about me, now.
Given you made it to this point…we might be a match.
Lutz strike up a conversation and see if sparks fly.
Crafting outstanding products, copy, campaigns, and promotions that make you proud and break records…
That’s the fountain of fulfillment that quenches my soul.
Excellence
Psst...I love making new friends. Reach out, today, and if I’m booked solid, I'll introduce you to a fellow pro, so you’re set.
lutz connect
Tap the snazzy gold button to instantly reach out to me.
Together, we can explore how I can take a sandbag worth of work and worry off your shoulders, while building an IP empire that makes you proud.
Lutz Talk About
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Digital Marketing
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Business K. P. I. 's
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Email Strategy & Sequences
Creating branded IP like frameworks, methods, and beyond; offer design, creation, production, portfolio strategy, operations and execution; digital courses, recurring revenue/memberships, books, masterminds, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, quizzes, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches, and more
Product Solutions
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Email Strategy
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Digital Marketing
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Ask me how we generated $300,000.00 in just 9 days off my email-only high-ticket launch (you read that right—0 webinars, 0 sales team, 0 affiliates, 0 JVs, 0 social media lives, and only four-figures in ad spend. So, if you’re the type of Expert who wants to go on vacation during launches, I just might be your perfect match!).
"Where Should We Even Start?"
wow!
"I Like [insert guru's name here]'s Approach...
Does Monika Know That?"
The odds are in your favor! Here’s a short list of the courses I’ve already studied, to give us a jump-start:
(Don’t see your favorite guru? My mind is open to learning any approach you please.)
The Copy Cure by Marie Forleo
Copy School by Copyhackers (Joanna Wiebe, Ry Schwartz)
B-School by Marie Forleo
Time Genius by Marie Forleo
Product Launch Formula by Jeff Walker
Experts Academy by Brendon Burchard
Total Product Blueprint by Brendon Burchard
Knowledge Broker Blueprint by Tony Robbins, Dean Graziosi
Tribe by Stu McLaren
Digital Course Academy by Amy Porterfield
One Funnel Away Challenge by Click Funnels
FunnelU by Click Funnels
Monika Lutz
Perhaps our worlds collided when you spotted me in...
Greetings,
maybe one of my wins caught your eye…
perhaps you heard about my...
No matter how you got here…I’m honored to e-meet you.
Real quick-
yes!
yes!
yes!
yes!
now, lutz get to the good stuff...
I help experts get their genius into the world in a way that maximizes their impact and income.
And if you’re wanting the recipe for my secret sauce, it would boil down to 3 things…
What does that *actually* mean?
(And what difference does it make in the results I could achieve for You?)
How convenient for you to ask...
BREADTH
SPEED
EXCELLENCE
Me
Get it? Ok, no more puns ;)
My obsession with breadth started decades ago when I discovered jigsaw puzzles. I burned a whole recess on a single piece, only to realize it was part of an entirely different image in the other corner.
That’s the day I realized—
If you can’t see BOTH the big picture and the details…you’re exposing yourself to tsunamis of wasted time, frustration, and countless unintended consequences.
Being more of a land person than a swimmer…
I’ve carefully crafted my career to outrun Said Tsunamis, by developing the breadth to solve problems from 40,000 feet down to 4 pixels:
From crafting an offer portfolio strategy to journey mapping…researching, designing, producing, branding, and developing the programs themselves...to offer creation (core, pricing plans, upsells, downsells, and ascension funnels)...to outlining, ghostwriting, and polishing off every email in the launch, evergreen, buyer and abandon cart email sequence.
*Tea refill occurs here*
Next, I organize the launch/go live plan and coordinate the teams across ads, support, marketing, sales, tech, and affiliates. I track metrics, create split tests, and optimize based on our data.
If I’m lucky, at this point, I get to take a nap. But I’m usually too jazzed up and just keep going…
Breadth
Nah, a better term for what I do is “integrate.”
I take it upon myself to know the ins and outs of how things get built and pulled through, because I recognize:
If you have any digital offers (or even digital delivery vehicles for your “real life” offers)—
Your tech, team, and SOPs are the silent determinants behind the success of your programs.
To crush it, you must know their quirks and find the right fit to make them connect. Which brings us full circle back to our jigsaw metaphor. *Applause*
If you’ve ever been asked, “When do you want this done?”
And wished you could reply, “YESTERDAY.”
…I’m your girl.
The secret to my swiftness is honed organization, systems, communication, and jedi-level triage skills that’ll make you want to put my project outlines on your refrigerator.
Speed
Crafting outstanding products, copy, campaigns, and promotions that make you proud and break records…
That’s the fountain of fulfillment that quenches my soul.
Do I worship at the altar of Pareto Efficiency? You betcha. (My medical records do NOT list “struggles with perfectionism.”)
But if what "The Team" wants to release is…
(a) not high-quality
(b) not informed by best practices or what we’ve discovered from analysis of your audience’s quantitative and qualitative data
(c) not helping people achieve the result they were sold, and/or
(d) filled with inaccuracies you won’t allow me to remove
…My (e) for “excellence” gets compromised to the point of me making a polite “e” for “exit.”
E-nough about me, now.
Given you made it to this point…we might be a match.
Lutz strike up a conversation and see if sparks fly.
Excellence
Psst...I love making new friends. Reach out, today, and if I’m booked solid, I'll introduce you to a fellow pro, so you’re set.
lutz connect
Tap the snazzy gold button to instantly reach out to me.
Together, we can explore how I can take a sandbag worth of work and worry off your shoulders, while building an IP empire that makes you proud.
Lutz Talk About
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
Business K. P. I. 's
Digital Marketing
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Launch, evergreen, flash sale, seasonal, value, nurture, onboarding, buyer sequence, re-engagement, escalation, abandon cart
Product Solutions
(a.k.a. going beyond the Written Word to running the business)
list building, partnerships, interviews, affiliates, product portfolio strategy, revenue generation, project/team/division management, organization, quantitative data analysis, qualitative data analysis, voice of customer research, surveys, identifying/tracking/optimizing critical metrics
Email Strategy
(including content, offer design, creation, production, portfolio strategy, operations and execution): digital course, recurring revenue/membership, books, mastermind, keynotes, TED talks, live events in person, live events virtual, mini-course, challenge, private/group coaching, application-first, coaching, quiz, seminars, webinars, masterclasses, live coaching courses, workbooks, planners, lead magnets, certification, stage pitches
Digital Marketing
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
Ask me how we generated $300,000.00 in just 9 days off my email-only high-ticket launch (you read that right—0 webinars, 0 sales team, 0 affiliates, 0 JVs, 0 social media lives, and only four-figures in ad spend. So, if you’re the type of Expert who wants to go on vacation during launches, I just might be your perfect match!).
"Where Should We Even Start?"
wow!
"I Like [insert guru's name here]'s Approach...
Does Monika Know That?"
The odds are in your favor! Here’s a short list of the courses I’ve already studied, to give us a jump-start:
(Don’t see your favorite guru? My mind is open to learning any approach you please.)
The Copy Cure by Marie Forleo
Copy School by Copyhackers (Joanna Wiebe, Ry Schwartz)
B-School by Marie Forleo
Time Genius by Marie Forleo
Product Launch Formula by Jeff Walker
Experts Academy by Brendon Burchard
Total Product Blueprint by Brendon Burchard
Knowledge Broker Blueprint by Tony Robbins, Dean Graziosi
Tribe by Stu McLaren
Digital Course Academy by Amy Porterfield
One Funnel Away Challenge by Click Funnels
FunnelU by Click Funnels
Email Strategy & Sequences
funnels, landing pages, upsells/downsells/OTOs, conversions, metrics analysis, ads, optimizations, segmenting, conversion copywriting, webinars, sales videos
If we're a match, I'll email you to talk Next Steps.
If we're not, I'll introduce you to a fellow pro.
Either way, you've got a Win waiting on the other side of that blue button, below.👇
👉 CONNECT, now!
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We're officially one step closer to being a dream team together!
Watch your inbox for my reply, within 10 days.
Until soon,